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GELLIFY Middle East Welcomes Enrique Ortega as New CEO

GELLIFY Middle East Welcomes Enrique Ortega as New CEO


Amplifying our Focus on Venture Building, Innovation Advisory, and Data & Analytics


We are honored to formally announce the appointment of Enrique Ortega as the Chief Executive Officer of GELLIFY Middle East. This momentous change also marks the transition of Massimo Cannizzo into his new role as Chairman and Co-Founder, recognizing his leadership in bringing GELLIFY to Dubai three years ago and steering its growth in the region.


Enrique's 18 years of extensive experience in Strategy, Innovation, Digital, and Technology Consulting aligns impeccably with our vision for the future.

Before taking on this new responsibility, Enrique led the Business Innovation Consulting Practice at GELLIFY in the Middle East. His earlier role at Accenture's Technology Strategy Leadership team further amplifies his professional expertise.


What's Next for GELLIFY Middle East?

Central to Enrique's mission is a focused commitment to elevate venture building, innovation advisory, and data & analytics to unprecedented levels in the region.

We are also excited to introduce:

  • Innovators Guild: An elite platform meticulously crafted for innovators to delve into diverse topics and experiences, driving an ecosystem of collaborative innovation.

  • The Purple Podcast Series: A groundbreaking initiative designed to navigate through emerging trends, technologies, and opportunities shaping the landscape of innovation.

Commenting, Enrique Ortega said, “We have been preparing these two initiatives with care over the past couple of months and I’m very excited to launch them now. They will bring together different ways of thinking, different ways of understanding and executing innovation, and hopefully spark new ideas in a continuous effort to contribute to the region’s innovation journey.


A significant part of Enrique's objective, there's a renewed commitment to elevate venture building, innovation advisory, and data & analytics offerings to unprecedented levels, marking a new chapter in GELLIFY's regional prominence.


Expressing his faith in this new chapter, Massimo Cannizzo, Co-Founder and Chairman of GELLIFY Middle East, stated, "Having collaborated closely with Enrique for almost a decade now, I am confident in his vision and prowess to guide GELLIFY Middle East into the next level of growth. His great expertise, combined with a profound understanding of the region, its dynamics, and the needs of corporates and governments, positions GELLIFY for even greater regional success."


Short and medium-term priorities under Enrique's leadership include bolstering client support, diversifying the brand portfolio, and doubling down on innovation advisory and data strategy services aligned to the needs expressed by clients.


Amidst these transformative undertakings, GELLIFY's performance remains strong. Strategic investments during Q1 and Q2 have propelled the expansion of innovation advisory and data strategy practices. GELLIFY's pivotal advisory engagements with prominent private and government entities in the UAE reiterate its role as a committed transformation partner.


Stay tuned to our channels for the latest updates as we embark on this transformative journey together.


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